Current affiliation: Indian Institute of Management RanchiSubject speciality: Business & ManagementPrimary location: India
Published in:Marketing Intelligence & PlanningPublication date:2013-06-14
Purpose – The purpose of this paper is to address two research questions: First, are business metrics of Indian banks associated with its CSR orien...
Published in:Journal of Consumer MarketingPublication date:2014-06-03
Published in:Journal of Consumer MarketingPublication date:2015-06-08
Published in:The Wiley Blackwell Encyclopedia of Consumption and Consumer StudiesPublication date:2015-03-24
Published in:Adoption of InnovationPublication date:2015-01-01