Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: Customer Sense: How the 5 Senses Influence Buying Behaviour2015 5 By Aradhna Krishna Customer Sense: How the 5 Senses Influence Buying Behaviour New York, NY Palgrave Macmillan 2013 208 pp. 9780230341739 US $30.00, Journal of Consumer Marketing, June 2015, Emerald,
DOI: 10.1108/jcm-05-2014-0973.
You can read the full text:
Contributors
The following have contributed to this page
