All Stories

  1. Trust fall: data breach perceptions from loyalty and non-loyalty customers

    Article • Service Industries Journal, April 2019, Taylor & Francis

    Hsiangting Chen, Tun-Min(Catherine) Jai

  2. Branding state-level pride: Exploring values and attitudes of local food product consumption

    Article • Journal of Foodservice Business Research, November 2018, Taylor & Francis

    Tun-Min(Catherine) Jai, Dr Natalia Velikova

  3. One Destination and Two Events: A Comparative Analysis on Perceived Value, Satisfaction, and Intention to Revisit

    Article • Event Management, September 2016, Cognizant Communication Corporation

    Tun-Min(Catherine) Jai

  4. Guests’ perceptions of green hotel practices and management responses on TripAdvisor

    Article • Journal of Hospitality and Tourism Technology, May 2016, Emerald

    Tun-Min(Catherine) Jai

  5. Tipping: The case of hotel turndown service

    Article • International Journal of Hospitality Management, May 2016, Elsevier

    Tun-Min(Catherine) Jai

  6. Segmenting the collegiate football game spectator: a cluster analysis approach

    Article • Sport Business and Management An International Journal, March 2016, Emerald

    Tun-Min(Catherine) Jai

  7. Military Parents' Personal Technology Usage and Interest in e-Health Information for Obesity Prevention

    Article • Telemedicine and e-Health, March 2016, Mary Ann Liebert Inc

    Tun-Min(Catherine) Jai

  8. Privacy versus reward: Do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?

    Article • Journal of Retailing and Consumer Services, January 2016, Elsevier

    Tun-Min(Catherine) Jai

  9. Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions

    Article • Social Responsibility Journal, October 2015, Emerald

    Tun-Min(Catherine) Jai

  10. Gender Differences in Deal Hunting: What Motivates Consumers to Search and Book Hotel Deals?

    Article • Journal of Hospitality Marketing & Management, July 2015, Taylor & Francis

    Tun-Min(Catherine) Jai, Hsiangting Chen

  11. Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of apparel mobile E-catalogs

    Article • Journal of Global Fashion Marketing, June 2015, Taylor & Francis

    Tun-Min(Catherine) Jai

  12. Attributes of apparel tablet catalogs: value proposition comparisons

    Article • Journal of Fashion Marketing and Management, July 2014, Emerald

    Tun-Min(Catherine) Jai

  13. A case study of a southern food festival: using a cluster analysis approach

    Article • Anatolia, April 2014, Taylor & Francis

    Tun-Min(Catherine) Jai

  14. Neural correlates of sensory-enabling presentation: An fMRI study of image zooming and rotation video effects on online apparel shopping

    Article • Journal of Consumer Behaviour, April 2014, Wiley

    Tun-Min(Catherine) Jai

  15. From a Tea Event to a Host Destination: Linking Motivation, Image, Satisfaction and Loyalty

    Article • International Journal of Tourism Sciences, January 2014, Taylor & Francis

    Tun-Min(Catherine) Jai

  16. The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers

    Article • Computers in Human Behavior, May 2013, Elsevier

    Tun-Min(Catherine) Jai

  17. Concept analysis of “cross-cultural marketing”: an exploration

    Article • Journal of Global Fashion Marketing, January 2013, Taylor & Francis

    Tun-Min(Catherine) Jai