All Stories

  1. DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS

    Article • Marketing Education Review, August 2019, Taylor & Francis

    Purvi Shah, Sreedhar Madhavaram

  2. Culling the brand portfolio: brand deletion outcomes and success factors

    Article • Management Research Review, April 2017, Emerald

    Purvi Shah