All Stories

  1. Capability development for sustainable marketing: A theoretical framework

    Article • AMS Review, March 2025, Springer Science + Business Media

    Sreedhar Madhavaram

  2. AI for marketing: Enabler? Engager? Ersatz?

    Article • AMS Review, January 2025, Springer Science + Business Media

    Sreedhar Madhavaram

  3. Marketing theory development, theory use, and research programs

    Article • Journal of Marketing Management, September 2024, Taylor & Francis

    Sreedhar Madhavaram

  4. Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement

    Article • The Journal of Marketing Theory and Practice, June 2024, Taylor & Francis

    Sreedhar Madhavaram

  5. Chartering marketing strategy and marketing management research toward greater relevance and impact

    Article • Journal of Business Research, May 2024, Elsevier

    Sreedhar Madhavaram

  6. Building upstream supplier capabilities for downstream customization: The role of collaboration capital

    Article • Journal of Business Logistics, December 2023, Wiley

    Sreedhar Madhavaram

  7. AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues

    Article • Journal of Business Research, March 2023, Elsevier

    Sreedhar Madhavaram

  8. Building capabilities for software development firm competitiveness: The role of intellectual capital and intra-firm relational capital

    Article • Information & Management, March 2023, Elsevier

    Sreedhar Madhavaram

  9. An AI decision‐making framework for business value maximization

    Article • AI Magazine, February 2023, Wiley

    Sreedhar Madhavaram

  10. Capability bundling for effective supply chain management: An integrative framework and research agenda

    Article • Journal of Business Logistics, December 2022, Wiley

    Sreedhar Madhavaram

  11. Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline

    Article • AMS Review, December 2022, Springer Science + Business Media

    Sreedhar Madhavaram

  12. The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

    Article • AMS Review, October 2022, Springer Science + Business Media

    Sreedhar Madhavaram

  13. Technology-enabled sales capability: A capabilities-based contingency framework

    Article • Journal of Personal Selling and Sales Management, August 2022, Taylor & Francis

    Sreedhar Madhavaram

  14. Strategic solutions for the climate change social dilemma: An integrative taxonomy, a systematic review, and research agenda

    Article • Journal of Business Research, July 2022, Elsevier

    Sreedhar Madhavaram

  15. Masterful operant resources, masterful marketing competences, and the masterful marketing academic

    Article • Journal of Marketing Management, June 2022, Taylor & Francis

    Sreedhar Madhavaram

  16. Users' Willingness to Provide Information Requirements for Systems Development

    Article • ACM SIGMIS Database the DATABASE for Advances in Information Systems, January 2022, ACM (Association for Computing Machinery)

    Sreedhar Madhavaram

  17. A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry

    Article • Journal of Macromarketing, November 2021, SAGE Publications

    Sreedhar Madhavaram

  18. Building customisation capability in B2B marketing: the role of organisational capital

    Article • Journal of Marketing Management, May 2021, Taylor & Francis

    Sreedhar Madhavaram

  19. Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities

    Article • Journal of Global Scholars of Marketing Science, March 2021, Taylor & Francis

    Sreedhar Madhavaram

  20. The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline

    Article • Journal of Global Scholars of Marketing Science, February 2021, Taylor & Francis

    Sreedhar Madhavaram

  21. Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance

    Article • Journal of Business Research, February 2021, Elsevier

    Sreedhar Madhavaram

  22. Strategy, Decision Making, and Cognition

    Article • January 2021, IGI Global

    Sreedhar Madhavaram

  23. SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC

    Article • Marketing Education Review, October 2020, Taylor & Francis

    Sreedhar Madhavaram

  24. Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy

    Article • Industrial Marketing Management, August 2020, Elsevier

    Sreedhar Madhavaram

  25. The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

    Article • Journal of Retailing, June 2020, Elsevier

    Sreedhar Madhavaram

  26. DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS

    Article • Marketing Education Review, August 2019, Taylor & Francis

    Purvi Shah, Sreedhar Madhavaram

  27. The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Sreedhar Madhavaram

  28. Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators

    Article • Journal of Personal Selling and Sales Management, May 2018, Taylor & Francis

    Vishag Badrinarayanan, Sreedhar Madhavaram

  29. Mirroring the Boss: Ethical Leadership, Emulation Intentions, and Salesperson Performance

    Article • Journal of Business Ethics, March 2018, Springer Science + Business Media

    Sreedhar Madhavaram

  30. Strategy, Decision Making, and Cognition

    Article • International Journal of Strategic Decision Sciences, July 2017, IGI Global

    Sreedhar Madhavaram

  31. Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital

    Article • Journal of Business Research, May 2017, Elsevier

    Sreedhar Madhavaram

  32. ICTs in the context of disaster management, stakeholders, and implications

    Article • Journal of Information Communication and Ethics in Society, March 2017, Emerald

    Sreedhar Madhavaram

  33. From “virtuous” to “pragmatic” pursuit of social mission

    Article • Management Research Review, September 2015, Emerald

    Sreedhar Madhavaram

  34. The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory Shelby D. Hunt and Sreedhar Madhavaram

    Article • December 2014, Taylor & Francis

    Sreedhar Madhavaram

  35. Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

    Article • Journal of Retailing and Consumer Services, November 2014, Elsevier

    Sreedhar Madhavaram

  36. Knowledge needs of firms: the know-x framework for marketing strategy

    Article • AMS Review, October 2014, Springer Science + Business Media

    Sreedhar Madhavaram

  37. Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy

    Article • October 2014, Springer Science + Business Media

    Sreedhar Madhavaram

  38. Relationship marketing strategy: an operant resource perspective

    Article • Journal of Business and Industrial Marketing, April 2014, Emerald

    Sreedhar Madhavaram

  39. The appropriateness of different modes of strategy from a product-market perspective

    Article • Journal of Strategic Marketing, February 2014, Taylor & Francis

    Sreedhar Madhavaram

  40. Research on Smart Shopper Feelings: An Extension

    Article • The Journal of Marketing Theory and Practice, April 2013, Taylor & Francis

    Sreedhar Madhavaram

  41. Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition

    Article • Journal of Business and Industrial Marketing, August 2012, Emerald

    Sreedhar Madhavaram

  42. Multinational enterprise competition: grounding the eclectic paradigm of foreign production in resource‐advantage theory

    Article • Journal of Business and Industrial Marketing, August 2012, Emerald

    Sreedhar Madhavaram

  43. Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework

    Article • Journal of Business and Industrial Marketing, August 2011, Emerald

    Sreedhar Madhavaram

  44. Global Virtual Sales Teams (GVSTs ): A Conceptual Framework of the Influence of Intellectual and Social Capital on Effectiveness

    Article • Journal of Personal Selling and Sales Management, June 2011, Taylor & Francis

    Sreedhar Madhavaram

  45. Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

    Article • Journal of the Academy of Marketing Science, December 2010, Springer Science + Business Media

    Sreedhar Madhavaram

  46. Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice

    Article • Industrial Marketing Management, October 2010, Elsevier

    Sreedhar Madhavaram

  47. Developing complex, business‐to‐business products: issues and implications

    Article • Management Research Review, June 2010, Emerald

    Sreedhar Madhavaram

  48. Developing Pedagogical Competence: Issues and Implications for Marketing Education

    Article • Journal of Marketing Education, February 2010, SAGE Publications

    Sreedhar Madhavaram

  49. The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

    Article • Psychology and Marketing, January 2010, Wiley

    Sreedhar Madhavaram

  50. Developing a Learning Orientation: The Role of Team-Based Active Learning

    Article • Marketing Education Review, October 2008, Taylor & Francis

    Sreedhar Madhavaram

  51. Workplace Spirituality and the Selling Organization: A Conceptual Framework and Research Propositions

    Article • Journal of Personal Selling and Sales Management, September 2008, Taylor & Francis

    Sreedhar Madhavaram

  52. The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

    Article • Journal of the Academy of Marketing Science, August 2007, Springer Science + Business Media

    Sreedhar Madhavaram

  53. Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

    Article • Journal of Marketing Education, August 2006, SAGE Publications

    Sreedhar Madhavaram

  54. The explanatory foundations of relationship marketing theory

    Article • Journal of Business and Industrial Marketing, February 2006, Emerald

    Sreedhar Madhavaram

  55. For dynamic relationship marketing theory: a reply to Rese

    Article • Journal of Business and Industrial Marketing, February 2006, Emerald

    Sreedhar Madhavaram

  56. Marketing Strategy

    Article • January 2006, IGI Global

    Sreedhar Madhavaram

  57. Marketing Strategy

    Article • IGI Global

    Sreedhar Madhavaram