All Stories

  1. The Role of Analytics Orientation on Advanced Analytics Adoption in SMEs (Small and Medium-Sized Enterprises)

    Article • ACM SIGMIS Database the DATABASE for Advances in Information Systems, July 2026, ACM (Association for Computing Machinery)

    Sreedhar Madhavaram, Vishag Badrinarayanan

  2. The Curvilinear Impact of Environmental Sustainability Strategies on Cost and Profit Growth: The Moderating Influence of Operations, R&D, and Logistics Capabilities

    Article • Journal of Business Logistics, July 2026, Wiley

    Sreedhar Madhavaram

  3. Scholarly pursuit of marketing as a phenomenon and marketing phenomena

    Article • AMS Review, June 2026, Springer Science + Business Media

    Sreedhar Madhavaram

  4. Microfoundations of sales and sales-allied capabilities

    Article • Journal of Personal Selling and Sales Management, February 2026, Taylor & Francis

    Sreedhar Madhavaram

  5. Building on and galvanizing AMS Review’s progress

    Article • AMS Review, December 2025, Springer Science + Business Media

    Sreedhar Madhavaram

  6. Capability development for sustainable marketing: A theoretical framework

    Article • AMS Review, March 2025, Springer Science + Business Media

    Sreedhar Madhavaram

  7. AI for marketing: Enabler? Engager? Ersatz?

    Article • AMS Review, January 2025, Springer Science + Business Media

    Sreedhar Madhavaram

  8. Marketing theory development, theory use, and research programs

    Article • Journal of Marketing Management, September 2024, Taylor & Francis

    Sreedhar Madhavaram

  9. Impact of customized price promotions on deal response: the roles of functional impulsivity, promotion frame, emotional arousal, and self-enhancement

    Article • The Journal of Marketing Theory and Practice, June 2024, Taylor & Francis

    Sreedhar Madhavaram

  10. Chartering marketing strategy and marketing management research toward greater relevance and impact

    Article • Journal of Business Research, May 2024, Elsevier

    Sreedhar Madhavaram

  11. Building upstream supplier capabilities for downstream customization: The role of collaboration capital

    Article • Journal of Business Logistics, December 2023, Wiley

    Sreedhar Madhavaram

  12. AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues

    Article • Journal of Business Research, March 2023, Elsevier

    Sreedhar Madhavaram

  13. Building capabilities for software development firm competitiveness: The role of intellectual capital and intra-firm relational capital

    Article • Information & Management, March 2023, Elsevier

    Sreedhar Madhavaram

  14. An AI decision‐making framework for business value maximization

    Article • AI Magazine, February 2023, Wiley

    Sreedhar Madhavaram

  15. Capability bundling for effective supply chain management: An integrative framework and research agenda

    Article • Journal of Business Logistics, December 2022, Wiley

    Sreedhar Madhavaram

  16. Continuing the manifesto conversation: Toward building a renewal capability for the marketing discipline

    Article • AMS Review, December 2022, Springer Science + Business Media

    Sreedhar Madhavaram

  17. The marketing discipline’s troubled trajectory: The manifesto conversation, candidates for central focus, and prognosis for renewal

    Article • AMS Review, October 2022, Springer Science + Business Media

    Sreedhar Madhavaram

  18. Technology-enabled sales capability: A capabilities-based contingency framework

    Article • Journal of Personal Selling and Sales Management, August 2022, Taylor & Francis

    Sreedhar Madhavaram

  19. Strategic solutions for the climate change social dilemma: An integrative taxonomy, a systematic review, and research agenda

    Article • Journal of Business Research, July 2022, Elsevier

    Sreedhar Madhavaram

  20. Masterful operant resources, masterful marketing competences, and the masterful marketing academic

    Article • Journal of Marketing Management, June 2022, Taylor & Francis

    Sreedhar Madhavaram

  21. Users' Willingness to Provide Information Requirements for Systems Development

    Article • ACM SIGMIS Database the DATABASE for Advances in Information Systems, January 2022, ACM (Association for Computing Machinery)

    Sreedhar Madhavaram

  22. A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry

    Article • Journal of Macromarketing, November 2021, SAGE Publications

    Sreedhar Madhavaram

  23. Building customisation capability in B2B marketing: the role of organisational capital

    Article • Journal of Marketing Management, May 2021, Taylor & Francis

    Sreedhar Madhavaram

  24. Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunities

    Article • Journal of Global Scholars of Marketing Science, March 2021, Taylor & Francis

    Sreedhar Madhavaram

  25. The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing discipline

    Article • Journal of Global Scholars of Marketing Science, February 2021, Taylor & Francis

    Sreedhar Madhavaram

  26. Coopetitive innovation alliance performance: Alliance competence, alliance’s market orientation, and relational governance

    Article • Journal of Business Research, February 2021, Elsevier

    Sreedhar Madhavaram

  27. Strategy, Decision Making, and Cognition

    Article • January 2021, IGI Global

    Sreedhar Madhavaram

  28. SUMMATIVE AND FORMATIVE EVALUATION OF MARKETING TEACHING PORTFOLIOS: A PEDAGOGICAL COMPETENCE-BASED RUBRIC

    Article • Marketing Education Review, October 2020, Taylor & Francis

    Sreedhar Madhavaram

  29. Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy

    Article • Industrial Marketing Management, August 2020, Elsevier

    Sreedhar Madhavaram

  30. The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

    Article • Journal of Retailing, June 2020, Elsevier

    Sreedhar Madhavaram

  31. DEVELOPING AND DEMONSTRATING EFFECTIVE PEDAGOGY IN MARKETING EDUCATION: PEDAGOGICAL COMPETENCE AS AN ORGANIZING FRAMEWORK FOR TEACHING PORTFOLIOS

    Article • Marketing Education Review, August 2019, Taylor & Francis

    Purvi Shah, Sreedhar Madhavaram

  32. The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Sreedhar Madhavaram

  33. Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators

    Article • Journal of Personal Selling and Sales Management, May 2018, Taylor & Francis

    Vishag Badrinarayanan, Sreedhar Madhavaram

  34. Mirroring the Boss: Ethical Leadership, Emulation Intentions, and Salesperson Performance

    Article • Journal of Business Ethics, March 2018, Springer Science + Business Media

    Sreedhar Madhavaram

  35. Strategy, Decision Making, and Cognition

    Article • International Journal of Strategic Decision Sciences, July 2017, IGI Global

    Sreedhar Madhavaram

  36. Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital

    Article • Journal of Business Research, May 2017, Elsevier

    Sreedhar Madhavaram

  37. ICTs in the context of disaster management, stakeholders, and implications

    Article • Journal of Information Communication and Ethics in Society, March 2017, Emerald

    Sreedhar Madhavaram

  38. From “virtuous” to “pragmatic” pursuit of social mission

    Article • Management Research Review, September 2015, Emerald

    Sreedhar Madhavaram

  39. The Service-Dominant Logic of Marketing: Theoretical Foundations, Pedagogy, and Resource-Advantage Theory Shelby D. Hunt and Sreedhar Madhavaram

    Article • December 2014, Taylor & Francis

    Sreedhar Madhavaram

  40. Influence of congruity in store-attribute dimensions and self-image on purchase intentions in online stores of multichannel retailers

    Article • Journal of Retailing and Consumer Services, November 2014, Elsevier

    Sreedhar Madhavaram

  41. Knowledge needs of firms: the know-x framework for marketing strategy

    Article • AMS Review, October 2014, Springer Science + Business Media

    Sreedhar Madhavaram

  42. Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy

    Article • October 2014, Springer Science + Business Media

    Sreedhar Madhavaram

  43. Relationship marketing strategy: an operant resource perspective

    Article • Journal of Business and Industrial Marketing, April 2014, Emerald

    Sreedhar Madhavaram

  44. The appropriateness of different modes of strategy from a product-market perspective

    Article • Journal of Strategic Marketing, February 2014, Taylor & Francis

    Sreedhar Madhavaram

  45. Research on Smart Shopper Feelings: An Extension

    Article • The Journal of Marketing Theory and Practice, April 2013, Taylor & Francis

    Sreedhar Madhavaram

  46. Managerial action and resource‐advantage theory: conceptual frameworks emanating from a positive theory of competition

    Article • Journal of Business and Industrial Marketing, August 2012, Emerald

    Sreedhar Madhavaram

  47. Multinational enterprise competition: grounding the eclectic paradigm of foreign production in resource‐advantage theory

    Article • Journal of Business and Industrial Marketing, August 2012, Emerald

    Sreedhar Madhavaram

  48. Approaching global industrial marketing from a managerial cognition perspective: a theoretical framework

    Article • Journal of Business and Industrial Marketing, August 2011, Emerald

    Sreedhar Madhavaram

  49. Global Virtual Sales Teams (GVSTs ): A Conceptual Framework of the Influence of Intellectual and Social Capital on Effectiveness

    Article • Journal of Personal Selling and Sales Management, June 2011, Taylor & Francis

    Sreedhar Madhavaram

  50. Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: initial evidence from the U.S. and South Korea

    Article • Journal of the Academy of Marketing Science, December 2010, Springer Science + Business Media

    Sreedhar Madhavaram

  51. Knowledge-based sales management strategy and the grafting metaphor: Implications for theory and practice

    Article • Industrial Marketing Management, October 2010, Elsevier

    Sreedhar Madhavaram

  52. Developing complex, business‐to‐business products: issues and implications

    Article • Management Research Review, June 2010, Emerald

    Sreedhar Madhavaram

  53. Developing Pedagogical Competence: Issues and Implications for Marketing Education

    Article • Journal of Marketing Education, February 2010, SAGE Publications

    Sreedhar Madhavaram

  54. The potential implications of web-based marketing communications for consumers' implicit and explicit brand attitudes: A call for research

    Article • Psychology and Marketing, January 2010, Wiley

    Sreedhar Madhavaram

  55. Developing a Learning Orientation: The Role of Team-Based Active Learning

    Article • Marketing Education Review, October 2008, Taylor & Francis

    Sreedhar Madhavaram

  56. Workplace Spirituality and the Selling Organization: A Conceptual Framework and Research Propositions

    Article • Journal of Personal Selling and Sales Management, September 2008, Taylor & Francis

    Sreedhar Madhavaram

  57. Exploring Marketing Students’ Perceptions of Pedagogical Innovations Using the Critical Incident Technique (CIT) Approach

    Article • Journal for Advancement of Marketing Education, January 2008, Marketing Management Association

    Sreedhar Madhavaram

  58. The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

    Article • Journal of the Academy of Marketing Science, August 2007, Springer Science + Business Media

    Sreedhar Madhavaram

  59. What Firms Learn Depends on What Firms Know: The Implications of Prior Knowledge for Market Orientation

    Article • Marketing Management Journal, January 2007, Marketing Management Association

    Sreedhar Madhavaram

  60. Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation

    Article • Journal of Marketing Education, August 2006, SAGE Publications

    Sreedhar Madhavaram

  61. The explanatory foundations of relationship marketing theory

    Article • Journal of Business and Industrial Marketing, February 2006, Emerald

    Sreedhar Madhavaram

  62. For dynamic relationship marketing theory: a reply to Rese

    Article • Journal of Business and Industrial Marketing, February 2006, Emerald

    Sreedhar Madhavaram

  63. Marketing Strategy

    Article • January 2006, IGI Global

    Sreedhar Madhavaram

  64. Marketing Strategy

    Article • IGI Global

    Sreedhar Madhavaram