All Stories

  1. Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards

    Article • Marketing Science, May 2017, INFORMS

    Yacheng Sun

  2. Consumer Purchase Decisions Under Bucket-Based Price Discrimination

    Article • Marketing Science, September 2015, INFORMS

    Dr. Shibo Li, Yacheng Sun

  3. The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

    Article • Marketing Science, March 2012, INFORMS

    Yacheng Sun