All Stories

  1. Consumer Purchase Decisions Under Bucket-Based Price Discrimination

    Article • Marketing Science, September 2015, INFORMS

    Dr. Shibo Li, Yacheng Sun

  2. Learning User Real-Time Intent for Optimal Dynamic Web Page Transformation

    Article • Information Systems Research, June 2015, INFORMS

    Dr. Shibo Li

  3. Social Influence on Shopper Behavior Using Video Tracking Data

    Article • Journal of Marketing, September 2014, American Marketing Association (AMA)

    Dr. Shibo Li

  4. Explaining article influence: capturing article citability and its dynamic effects

    Article • Journal of the Academy of Marketing Science, May 2014, Springer Science + Business Media

    Dr. Shibo Li

  5. Responses to Contradictory Information About Products

    Article • Marketing Science, November 2011, INFORMS

    Dr. Shibo Li

  6. Cross-Selling the Right Product to the Right Customer at the Right Time

    Article • Journal of Marketing Research, August 2011, American Marketing Association (AMA)

    Dr. Shibo Li

  7. Learning and Acting on Customer Information: Service Allocations with Offshore Centers

    Article • Journal of Marketing Research, February 2011, American Marketing Association (AMA)

    Dr. Shibo Li

  8. Internet Auction Features as Quality Signals

    Article • Journal of Marketing, January 2009, American Marketing Association (AMA)

    Dr. Shibo Li

  9. Signaling Quality Through Specialization

    Article • Marketing Science, March 2008, INFORMS

    Dr. Shibo Li

  10. “Adaptive” learning and “proactive” customer relationship management

    Article • Journal of Interactive Marketing, January 2006, Elsevier

    Dr. Shibo Li

  11. Cross-Selling Sequentially Ordered Products

    Article • Journal of Marketing Research, May 2005, American Marketing Association (AMA)

    Dr. Shibo Li

  12. Modeling Online Browsing and Path Analysis Using Clickstream Data

    Article • Marketing Science, November 2004, INFORMS

    Dr. Shibo Li