All Stories

  1. Marketing sustainability through sport: testing the sport sustainability campaign evaluation model

    Article • European Sport Management Quarterly, March 2019, Taylor & Francis

    Dr. Galen T Trail

  2. A model bridging team brand experience and sponsorship brand experience

    Article • International Journal of Sports Marketing and Sponsorship, November 2017, Emerald

    Dr. Galen T Trail, Rui Biscaia

  3. Oliver's product loyalty framework

    Article • International Journal of Sports Marketing and Sponsorship, April 2016, Emerald

    Dr. Galen T Trail