All Stories

  1. Should I stay or should I go? Customers’ reactions faced with the deterioration of a business relationship

    Article • Journal of Business and Industrial Marketing, February 2016, Emerald

    David Vidal

  2. Eye for an eye

    Article • European Journal of Marketing, February 2014, Emerald

    David Vidal

  3. The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

    Article • Journal of Retailing and Consumer Services, September 2013, Elsevier

    David Vidal

  4. Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members' Attributions and Behaviors Following Negative Critical Incidents

    Article • Journal of Business-to-Business Marketing, April 2012, Taylor & Francis

    David Vidal