Should I stay or should I go? Customers’ reactions faced with the deterioration of a business relationship

David Vidal, Hervé Fenneteau, Gilles Paché
  • Journal of Business and Industrial Marketing, February 2016, Emerald
  • DOI: 10.1108/jbim-06-2014-0124

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http://dx.doi.org/10.1108/jbim-06-2014-0124

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