All Stories

  1. Impact of cultural contact on satisfaction and attachment: mediating roles of creative experiences and cultural memories

    Article • Journal of Hospitality Marketing & Management, May 2019, Taylor & Francis

    Yongquan LI

  2. Critical factors in the identification of word-of-mouth enhanced with travel apps: the moderating roles of Confucian culture and the switching cost view

    Article • Asia Pacific Journal of Tourism Research, January 2019, Taylor & Francis

    Yongquan LI, Shuning ZHANG

  3. Understanding service quality and reputation effects on purchase behavior through image: the moderating roles of service reliability

    Article • Transportation Letters, May 2018, Taylor & Francis

    Yongquan LI