All Stories

  1. How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity

    Article • Journal of Travel & Tourism Marketing, June 2019, Taylor & Francis

    Shuning ZHANG

  2. Critical factors in the identification of word-of-mouth enhanced with travel apps: the moderating roles of Confucian culture and the switching cost view

    Article • Asia Pacific Journal of Tourism Research, January 2019, Taylor & Francis

    Yongquan LI, Shuning ZHANG