All Stories

  1. Harvesting Brand Information from Social Tags

    Article • Journal of Marketing, July 2017, American Marketing Association (AMA)

    Yogesh Joshi, Professor P. K. Kannan

  2. Turf Wars: Product Line Strategies in Competitive Markets

    Article • Marketing Science, September 2015, INFORMS

    Yogesh Joshi

  3. Optimal Entry Timing in Markets with Social Influence

    Article • Management Science, June 2009, INFORMS

    Yogesh Joshi

  4. Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

    Article • Marketing Science, May 2009, INFORMS

    Yogesh Joshi

  5. A Theory of Combative Advertising

    Article • Marketing Science, January 2009, INFORMS

    Yogesh Joshi