All Stories

  1. Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

    Article • Journal of International Marketing, February 2020, SAGE Publications

    Professor P. K. Kannan

  2. Optimal Design of Free Samples for Digital Products and Services

    Article • Journal of Marketing Research, April 2019, SAGE Publications

    Professor P. K. Kannan

  3. Using moderator feedback to stimulate engagement and the quality of ideas in innovation tournaments

    Article • Journal of Marketing, January 2019, SAGE Publications

    Professor P. K. Kannan, Nuno Camacho, Hyoryung Nam

  4. Increasing the revenue of a freemium model by extending its product line

    Article • Journal of Marketing, October 2018, SAGE Publications

    Professor P. K. Kannan, Xian Gu

  5. Device Switching in Online Purchasing: Examining the Strategic Contingencies

    Article • Journal of Marketing, September 2018, American Marketing Association (AMA)

    Professor P. K. Kannan

  6. (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

    Article • Journal of Marketing, May 2018, American Marketing Association (AMA)

    Professor P. K. Kannan

  7. Harvesting Brand Information from Social Tags

    Article • Journal of Marketing, July 2017, American Marketing Association (AMA)

    Yogesh Joshi, Professor P. K. Kannan

  8. Attribution Strategies and Return on Keyword Investment in Paid Search Advertising

    Article • Marketing Science, November 2016, INFORMS

    Professor P. K. Kannan

  9. Marketing Analytics for Data-Rich Environments

    Article • Journal of Marketing, November 2016, American Marketing Association (AMA)

    Professor P. K. Kannan

  10. From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

    Article • Journal of Marketing, January 2016, American Marketing Association (AMA)

    Professor P. K. Kannan

  11. 2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition

    Article • Marketing Science, November 2015, INFORMS

    Professor P. K. Kannan

  12. Retail Channel Structure Impact on Strategic Engineering Product Design

    Article • Management Science, May 2011, INFORMS

    Professor P. K. Kannan