Contact

All Stories

  1. Possibilities for decision science in the metaverse.

    Article • Decision, August 2024, American Psychological Association (APA)

    Mandeep Dhami, Ying Zhu

  2. On conducting ethically sound psychological science in the metaverse.

    Article • American Psychologist, January 2024, American Psychological Association (APA)

    Tracey Cockerton Tattersall, Ying Zhu

  3. Allocation methods in life cycle assessments (LCAs) of agri-food co-products and food waste valorization systems: Systematic review and recommendations

    Article • Journal of Cleaner Production, October 2023, Elsevier

    Ying Zhu

  4. Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads

    Article • Journal of Research in Interactive Marketing, February 2023, Emerald

    Ying Zhu

  5. Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens

    Article • Strategic Change, May 2022, Wiley

    Ying Zhu

  6. Making the hospital smart: using a deep long short-term memory model to predict hospital performance metrics

    Article • Industrial Management, April 2022, Emerald

    Ying Zhu

  7. How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers

    Article • International Journal of Consumer Studies, June 2021, Wiley

    Ying Zhu

  8. The Impact of Brand Transposition Strategies and Firm Type on Consumer Ratings of Brand: An Analytical Study of Cosmetic Brands

    Article • Journal of Global Marketing, July 2020, Taylor & Francis

    Ying Zhu

  9. Influence of social network participation, regional density, and customer interaction on the adoption of sustainability initiatives

    Article • Journal of Strategic Marketing, June 2020, Taylor & Francis

    Ying Zhu

  10. Business-to-business referral as digital coopetition strategy

    Article • European Journal of Marketing, February 2020, Emerald

    Ying Zhu

  11. The impact of intragroup relationship conflict on intention to re-enroll

    Article • Internet Research, December 2019, Emerald

    Ying Zhu

  12. Understanding cross-product purchase intention in an IT brand extension context

    Article • Psychology and Marketing, May 2018, Wiley

    Ying Zhu

  13. Examining impacts of negative reviews and purchase goals on consumer purchase decision

    Article • Journal of Retailing and Consumer Services, November 2017, Elsevier

    Ying Zhu

  14. Getting in touch with your thinking style: How touchscreens influence purchase

    Article • Journal of Retailing and Consumer Services, September 2017, Elsevier

    Ying Zhu

  15. Streamlining interfunctional coordination in industrial SMEs

    Article • April 2017, SAGE Publications

    Ying Zhu

  16. A tale of two brands: The joint effect of manufacturer and retailer brands on consumers’ product evaluation

    Article • Journal of Brand Management, February 2017, Springer Science + Business Media

    Ying Zhu

  17. Distributor orientation and channel profitability for manufacturing-centered SMEs

    Article • Journal of Research in Marketing and Entrepreneurship, October 2016, Emerald

    Ying Zhu

  18. The extended website stage model: a study of Canadian winery websites

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, November 2009, Wiley

    Ying Zhu