All Stories

  1. Effects of green brand on green purchase intention

    Article • Marketing Intelligence & Planning, April 2014, Emerald

    Yi-Chun Huang

  2. Decision making in online auctions

    Article • Management Decision, May 2011, Emerald

    Professor Yenchun Jim Wu, Yi-Chun Huang

  3. Intellectual capital and knowledge productivity: the Taiwan biotech industry

    Article • Management Decision, May 2010, Emerald

    Professor Yenchun Jim Wu, Yi-Chun Huang