Effects of green brand on green purchase intention

Yi-Chun Huang, Minli Yang, Yu-Chun Wang
  • Marketing Intelligence & Planning, April 2014, Emerald
  • DOI: 10.1108/mip-10-2012-0105

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication


The following have contributed to this page: Yi-Chun Huang