All Stories

  1. GraphLLM4CTR: Large Language Model-Enhanced Graph Neural Networks for Click-through Rate Prediction in Recommender Systems

    Article • ACM Transactions on Knowledge Discovery from Data, October 2026, ACM (Association for Computing Machinery)

    Professor Yanwu Yang

  2. Periodic Graph Neural Networks for Click-Through Rate Prediction in Online Advertising

    Article • ACM Transactions on Information Systems, November 2025, ACM (Association for Computing Machinery)

    Professor Yanwu Yang

  3. Engagement Patterns in TikTok: An Analysis of Short Video Ads

    Article • September 2024, ACM (Association for Computing Machinery)

    Professor Yanwu Yang, Dr Bernard (Jim) J. Jansen

  4. Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising

    Article • January 2019, ACM (Association for Computing Machinery)

    Professor Yanwu Yang

  5. Optimal Budget Allocation Across Search Advertising Markets

    Article • INFORMS Journal on Computing, April 2015, INFORMS

    Professor Yanwu Yang