All Stories

  1. Deploying large language models for discourse studies: An exploration of automated analysis of media attitudes

    Article • PLOS One, January 2025, PLOS

    William Feng

  2. From “them” to “us”?

    Article • Journal of Language and Politics, December 2023, John Benjamins

    William Feng, Mandy Yu

  3. Tradition, modernity, and Chinese masculinity

    Article • Pragmatics Quarterly Publication of the International Pragmatics Association (IPrA), August 2021, John Benjamins

    Mandy Yu, William Feng

  4. Attitudinal meaning and social struggle in heavy metal song lyrics: a corpus-based analysis

    Article • Social Semiotics, April 2019, Taylor & Francis

    William Feng, Joyce Oiwun Cheung

  5. Exploring the dynamics of motivation for learning Japanese among Chinese learners: an elicited metaphor analysis

    Article • Journal of Multilingual and Multicultural Development, February 2019, Taylor & Francis

    William Feng

  6. Language, attitudes and party politics

    Article • Pragmatics and Society, June 2018, John Benjamins

    William Feng

  7. A corpus-based study of stance-taking as seen from critical points in interpreted political discourse

    Article • Perspectives, November 2017, Taylor & Francis

    Prof Binhua Wang, William Feng

  8. Metonymy and visual representation: towards a social semiotic framework of visual metonymy

    Article • Visual Communication, September 2017, SAGE Publications

    William Feng

  9. Ideological Dissonances among Chinese Language Newspapers in Hong Kong

    Article • Discourse & Communication, September 2017, SAGE Publications

    William Feng

  10. Infusing moral education into English language teaching: an ontogenetic analysis of social values in EFL textbooks in Hong Kong

    Article • Discourse Studies in the Cultural Politics of Education, July 2017, Taylor & Francis

    William Feng

  11. Promoting moral values through entertainment: a social semiotic analysis of the Spring Festival Gala on China Central Television

    Article • Critical Arts, January 2016, Taylor & Francis

    William Feng

  12. S. Starc, C. Jones and A. Maiorani (eds): Meaning Making in Text: Multimodal and Multilingual Functional Perspectives.

    Article • Applied Linguistics, November 2015, Oxford University Press (OUP)

    William Feng

  13. Infusing multiliteracies into English language curriculum: The visual construction of knowledge in English textbooks from an ontogenetic perspective

    Article • Linguistics and Education, September 2015, Elsevier

    William Feng

  14. The visual representation of metaphor

    Article • January 2015, John Benjamins

    William Feng

  15. Emotion prosody and viewer engagement in film narrative

    Article • Narrative Inquiry, November 2014, John Benjamins

    William Feng

  16. The visual representation of metaphor

    Article • Review of Cognitive Linguistics, November 2013, John Benjamins

    William Feng

  17. The multimodal representation of emotion in film: Integrating cognitive and semiotic approaches

    Article • Semiotica, January 2013, De Gruyter

    William Feng

  18. Representing emotive meaning in visual images: A social semiotic approach

    Article • Journal of Pragmatics, November 2012, Elsevier

    William Feng

  19. Intertextual voices and engagement in TV advertisements

    Article • Visual Communication, October 2011, SAGE Publications

    William Feng