All Stories

  1. Entry of Copycats of Luxury Brands

    Article • Marketing Science, March 2017, INFORMS

    Prof christopher tang, Yini Gao, Wei Shi Lim, Sarah Yini Gao

  2. The Impact of the Potential Entry of Copycats: Entry Conditions, Consumer Welfare, and Social Welfare

    Article • Decision Sciences, June 2016, Wiley

    Wei Shi Lim

  3. Overselling in a Competitive Environment: Boon or Bane?

    Article • Marketing Science, November 2009, INFORMS

    Wei Shi Lim