All Stories

  1. Resource orchestration and dynamic managerial capabilities: focusing on sales managers as effective resource orchestrators

    Article • Journal of Personal Selling and Sales Management, May 2018, Taylor & Francis

    Vishag Badrinarayanan, Sreedhar Madhavaram

  2. Triggering and tempering brand advocacy by frontline employees: vendor and customer-related influences

    Article • Journal of Business and Industrial Marketing, February 2018, Emerald

    Vishag Badrinarayanan

  3. Professional sales coaching: an integrative review and research agenda

    Article • European Journal of Marketing, July 2015, Emerald

    Vishag Badrinarayanan

  4. The influence of brand trust and brand identification on brand evangelism

    Article • Journal of Product & Brand Management, August 2013, Emerald

    Vishag Badrinarayanan