All Stories

  1. From Stars to Insights: Exploration and Implementation of Unified Sentiment Analysis with Distant Supervision

    Article • ACM Transactions on Management Information Systems, September 2025, ACM (Association for Computing Machinery)

    Dr. Vamsi K. Kanuri

  2. The Unintended Consequence of Price-Based Service Recovery Incentives

    Article • Journal of Marketing, June 2019, SAGE Publications

    Dr. Vamsi K. Kanuri

  3. Exposure to Presidential Candidate Advertising on Television, Website, and Social Media During 23 Days of the 2016 Primary

    Article • Journal of Current Issues & Research in Advertising, January 2019, Taylor & Francis

    Dr. Vamsi K. Kanuri

  4. Timing of Social Media Content

    Article • Journal of Marketing, October 2018, SAGE Publications

    Dr. Vamsi K. Kanuri

  5. A Meta-Analysis of Marketing Communication Carryover Effects

    Article • Journal of Marketing Research, December 2017, American Marketing Association (AMA)

    Dr. Vamsi K. Kanuri, Professor of Marketing and Innovation Sönke Albers

  6. Optimizing a Menu of Multiformat Subscription Plans for Ad-Supported Media Platforms

    Article • Journal of Marketing, March 2017, SAGE Publications

    Dr. Vamsi K. Kanuri