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  1. A Meta-Analysis of Marketing Communication Carryover Effects

    Article • Journal of Marketing Research, December 2017, American Marketing Association (AMA)

    Dr. Vamsi K. Kanuri, Professor of Marketing and Innovation Sönke Albers

  2. Sales Forecasting of New Entertainment Media Products

    Article • Journal of Media Economics, July 2017, Taylor & Francis

    Professor of Marketing and Innovation Sönke Albers