All Stories

  1. Signalling credibility in corporate communications: the roles of brand authenticity, CSR authenticity and reputation

    Article • Corporate Communications An International Journal, January 2026, Emerald

    Tomas Kincl

  2. CSR Did Not Take Place: An Empirical Study Exploring Consumers Trapped in Paradoxes

    Article • Corporate Reputation Review, June 2024, Springer Science + Business Media

    Tomas Kincl

  3. Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

    Article • Journal of Global Scholars of Marketing Science, March 2024, Taylor & Francis

    Tomas Kincl

  4. The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions

    Article • September 2023, Springer Science + Business Media

    Tomas Kincl

  5. A sustainable Retailer's journey to sustainable practices: Prioritizing the customer and the planet

    Article • Journal of Retailing and Consumer Services, September 2023, Elsevier

    Tomas Kincl

  6. The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

    Article • Journal of Global Scholars of Marketing Science, May 2023, Taylor & Francis

    Tomas Kincl

  7. IMPLEMENTATION OF TRENDS IN HUMAN RESOURCES MANAGEMENT AS A PRECONDITION FOR BUSINESS PERFORMANCE

    Article • Journal of Management and Business Research and Practice, December 2021, University of Presov - Faculty of Management and Business

    Tomas Kincl

  8. Born digital: Is there going to be a new culture of digital natives?

    Article • Journal of Global Scholars of Marketing Science, January 2021, Taylor & Francis

    Tomas Kincl

  9. Golf courses in the Czech Republic: Analysis of the development and socio-economic characteristics

    Article • Land Use Policy, December 2020, Elsevier

    Tomas Kincl

  10. Improving sentiment analysis performance on morphologically rich languages: Language and domain independent approach

    Article • Computer Speech & Language, July 2019, Elsevier

    Tomas Kincl

  11. Gender Differences in Online Customer Satisfaction: The Asymmetric and Nonlinear Effect

    Article • Services Marketing Quarterly, June 2018, Taylor & Francis

    Tomas Kincl

  12. Usage of Colors in TV Commercials: Cross-Industry Analysis of Mass Media Communications

    Article • Communications - Scientific letters of the University of Zilina, December 2017, University of Zilina

    Tomas Kincl

  13. Industry analysis of TV commercials: Do companies reflect audience profiles?

    Article • Journal of Direct Data and Digital Marketing Practice, February 2016, Springer Science + Business Media

    Tomas Kincl

  14. Language-Independent Sentiment Analysis with Surrounding Context Extension

    Article • January 2015, Springer Science + Business Media

    Tomas Kincl

  15. Automated Attention Analysis Across Brands and Cultures in Online Beer Marketing

    Article • September 2013, Springer Science + Business Media

    Tomas Kincl

  16. Cultural differences in online beer marketing: findings from automated attention analysis

    Article • Behaviour and Information Technology, July 2013, Taylor & Francis

    Tomas Kincl

  17. Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development?

    Article • January 2013, Springer Science + Business Media

    Tomas Kincl

  18. Measuring website quality: asymmetric effect of user satisfaction

    Article • Behaviour and Information Technology, July 2012, Taylor & Francis

    Tomas Kincl

  19. Tourism Destination Benchmarking: Evaluation and Selection of the Benchmarking Partners

    Article • Journal of Competitiveness, March 2012, Tomas Bata University in Zlin

    Tomas Kincl

  20. Key concerns for website quality: Reflecting on user views

    Article • June 2010, Institute of Electrical & Electronics Engineers (IEEE)

    Tomas Kincl