All Stories

  1. Higher education students’ perspectives on GenAI in learning and career futures in the Visegrad countries

    Article • Computers and Education Open, June 2026, Elsevier

    Prof UJ Łukasz Tomczyk, Tomas Kincl

  2. Responsible AI in knowledge creation: An exploration of generative AI's opportunities and risks

    Article • Technological Forecasting and Social Change, May 2026, Elsevier

    Tomas Kincl

  3. Trust and expertise: How digital immigrants influence sustainable consumer behavior in emerging markets

    Article • Journal of Global Scholars of Marketing Science, March 2026, Taylor & Francis

    Tomas Kincl

  4. Inclusion that matters: the role of supervisor practices in supporting marginalised identities at work

    Article • Evidence-based HRM a Global Forum for Empirical Scholarship, February 2026, Emerald

    Tomas Kincl

  5. Signalling credibility in corporate communications: the roles of brand authenticity, CSR authenticity and reputation

    Article • Corporate Communications An International Journal, January 2026, Emerald

    Tomas Kincl

  6. Why Businesses Must Drive Sustainable Consumption Behavior. An Empirical Study Among the Young Adults

    Article • Journal of Global Marketing, August 2025, Taylor & Francis

    Tomas Kincl

  7. Consequences of TV morning show consumption among female muslim millennials in Pakistan during COVID-19: Based on the stress–strain model

    Article • Contemporary Islam, October 2024, Springer Science + Business Media

    Tomas Kincl

  8. Unveiling mechanism of SNSs addiction on wellbeing: the moderating role of loneliness and social anxiety

    Article • Behaviour and Information Technology, October 2024, Taylor & Francis

    Tomas Kincl

  9. CSR Did Not Take Place: An Empirical Study Exploring Consumers Trapped in Paradoxes

    Article • Corporate Reputation Review, June 2024, Springer Science + Business Media

    Tomas Kincl

  10. Influencer-driven loyalty: Understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

    Article • Journal of Global Scholars of Marketing Science, March 2024, Taylor & Francis

    Tomas Kincl

  11. The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions

    Article • September 2023, Springer Science + Business Media

    Tomas Kincl

  12. A sustainable Retailer's journey to sustainable practices: Prioritizing the customer and the planet

    Article • Journal of Retailing and Consumer Services, September 2023, Elsevier

    Tomas Kincl

  13. The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)

    Article • Journal of Global Scholars of Marketing Science, May 2023, Taylor & Francis

    Tomas Kincl

  14. Microbreweries in the Czech Republic: How does a connection to the local place influence marketing communication?

    Article • DETUROPE - The Central European Journal of Tourism and Regional Development, December 2022, University of South Bohemia in Ceske Budejovice - Faculty of Health and Social Sciences

    Tomas Kincl

  15. IMPLEMENTATION OF TRENDS IN HUMAN RESOURCES MANAGEMENT AS A PRECONDITION FOR BUSINESS PERFORMANCE

    Article • Journal of Management and Business Research and Practice, December 2021, University of Presov - Faculty of Management and Business

    Tomas Kincl

  16. Born digital: Is there going to be a new culture of digital natives?

    Article • Journal of Global Scholars of Marketing Science, January 2021, Taylor & Francis

    Tomas Kincl

  17. Golf courses in the Czech Republic: Analysis of the development and socio-economic characteristics

    Article • Land Use Policy, December 2020, Elsevier

    Tomas Kincl

  18. Improving sentiment analysis performance on morphologically rich languages: Language and domain independent approach

    Article • Computer Speech & Language, July 2019, Elsevier

    Tomas Kincl

  19. MANAGERIAL PLANNING: HOW SCHEDULING INFLUENCES TV ADVERTISING EFFECTIVENESS

    Article • EMC Review - Časopis za ekonomiju - APEIRON, January 2019, National and University Library of the Republic of Srpska

    Tomas Kincl

  20. Gender Differences in Online Customer Satisfaction: The Asymmetric and Nonlinear Effect

    Article • Services Marketing Quarterly, June 2018, Taylor & Francis

    Tomas Kincl

  21. Usage of Colors in TV Commercials: Cross-Industry Analysis of Mass Media Communications

    Article • Communications - Scientific letters of the University of Zilina, December 2017, University of Zilina

    Tomas Kincl

  22. Industry analysis of TV commercials: Do companies reflect audience profiles?

    Article • Journal of Direct Data and Digital Marketing Practice, February 2016, Springer Science + Business Media

    Tomas Kincl

  23. Sentiment Classification in Multiple Languages: Fifty Shades of Customer Opinions

    Article • January 2016, Springer Science + Business Media

    Tomas Kincl

  24. Language-Independent Sentiment Analysis with Surrounding Context Extension

    Article • January 2015, Springer Science + Business Media

    Tomas Kincl

  25. Automated Attention Analysis Across Brands and Cultures in Online Beer Marketing

    Article • September 2013, Springer Science + Business Media

    Tomas Kincl

  26. Cultural differences in online beer marketing: findings from automated attention analysis

    Article • Behaviour and Information Technology, July 2013, Taylor & Francis

    Tomas Kincl

  27. Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development?

    Article • January 2013, Springer Science + Business Media

    Tomas Kincl

  28. Measuring website quality: asymmetric effect of user satisfaction

    Article • Behaviour and Information Technology, July 2012, Taylor & Francis

    Tomas Kincl

  29. Tourism Destination Benchmarking: Evaluation and Selection of the Benchmarking Partners

    Article • Journal of Competitiveness, March 2012, Tomas Bata University in Zlin

    Tomas Kincl

  30. Key concerns for website quality: Reflecting on user views

    Article • June 2010, Institute of Electrical & Electronics Engineers (IEEE)

    Tomas Kincl