All Stories

  1. Brand Trolling Engagement Behavior (BTEB) of Customers: A Challenge for Customer-Brand Relationship

    Article • Journal of Relationship Marketing, January 2024, Taylor & Francis

    Dr. Tarun Kushwaha

  2. UNIQUE APPLICATION OF SALES-ORIENTATION CUSTOMER-ORIENTATION (SOCO) SCALE AS A BEHAVIORAL ASSESSMENT TOOL TO PREDICT FUTURE ORIENTATION OF STUDENTS: A STUDY

    Article • Marketing Education Review, June 2021, Taylor & Francis

    Dr. Tarun Kushwaha

  3. Customers selection of malls Factors related mall selection

    Article • Vision The Journal of Business Perspective, July 2017, SAGE Publications

    Dr. Tarun Kushwaha, Satnam Ubeja

  4. An Exploratory Study of Consumerʼs Perception about Relational Benefits in Retailing

    Article • Procedia - Social and Behavioral Sciences, May 2014, Elsevier

    Dr. Tarun Kushwaha