All Stories

  1. Understanding the drivers of staying innovative

    Article • Journal of Services Marketing, February 2018, Emerald

    Jochen Wirtz, Dr Sven Tuzovic

  2. What are consumer perceptions of linking fitness trackers to loyalty programs?

    Article • January 2017, Springer Science + Business Media

    Dr Sven Tuzovic

  3. What is service convenience in healthcare and how do you measure it?

    Article • Health Marketing Quarterly, April 2016, Taylor & Francis

    Dr Sven Tuzovic, Prof. Dr. Volker Kuppelwieser