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  1. What Makes the Indian Youths to Engage with Online Retail Brands: An Empirical Study

    Article • Global Business Review, April 2019, SAGE Publications

    Subhajit Bhattacharya

  2. A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

    Article • Journal of Modelling in Management, November 2017, Emerald

    Subhajit Bhattacharya, Prof. Rohit Vishal Kumar