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  1. Examining Determinants Influencing the Selection of Management Institutions: An Approach to Scale Development

    Article • Asian Journal of University Education, June 2025, UiTM Press, Universiti Teknologi MARA

    Prof. Rohit Vishal Kumar

  2. Cronbach’s Alpha: Genesis, Issues and Alternatives

    Article • April 2024, SAGE Publications

    Prof. Rohit Vishal Kumar

  3. Does Social Media Facilitate Admission to Business Schools: Evidence from Prospective Students

    Article • January 2023, Springer Science + Business Media

    Prof. Rohit Vishal Kumar

  4. A Study on the Impact of Case Study-Based Teaching Pedagogy in Marketing Education: An Analytic Hierarchy Process Approach

    Article • January 2022, Springer Science + Business Media

    Prof. Rohit Vishal Kumar

  5. Antecedents of Consumer Satisfaction in Online Banking: A Systematic Review with the Text Mining Approach

    Article • January 2022, Springer Science + Business Media

    Prof. Rohit Vishal Kumar

  6. Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals

    Article • FIIB Business Review, May 2021, SAGE Publications

    Prof. Rohit Vishal Kumar

  7. A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector

    Article • Journal of Modelling in Management, November 2017, Emerald

    Subhajit Bhattacharya, Prof. Rohit Vishal Kumar

  8. Branding of B-Schools by Understanding the Expectations of Their Three Major Stakeholders

    Article • Indian Journal of Marketing, October 2014, Associated Management Consultants, PVT., Ltd.

    Prof. Rohit Vishal Kumar

  9. A Comparative Study of Forward Rate Unbiased Hypothesis in Tunisian and Indian Foreign Exchange Markets

    Article • SSRN Electronic Journal, January 2011, Elsevier

    Prof. Rohit Vishal Kumar

  10. Forward Rate Unbiasedness Hypothesis in the Tunisian Foreign Exchange Market

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Prof. Rohit Vishal Kumar

  11. Psychographic segmentation of Indian urban consumers

    Article • Journal of the Asia Pacific Economy, March 2008, Taylor & Francis

    Prof. Rohit Vishal Kumar

  12. Modeling Consumer Opinion Using RIDIT and Grey Relational Analysis

    Article • IGI Global

    Prof. Rohit Vishal Kumar

  13. Modeling Tourists' Opinions Using RIDIT Analysis

    Article • IGI Global

    Prof. Rohit Vishal Kumar

  14. Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect With Special Focus to Youth Voters

    Article • IGI Global

    Prof. Rohit Vishal Kumar

  15. Exploring Kapferer's Brand Identity Prism Applicability in Indian Political Marketing Aspect With Special Focus to Youth Voters

    Article • IGI Global

    Prof. Rohit Vishal Kumar