All Stories

  1. Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan

    Article • Service Industries Journal, January 2019, Taylor & Francis

    Max Hsu, Professor Stephen W. Wang

  2. Air passenger's perception toward pre-flight safety briefing videos: Does it matter?

    Article • Journal of Air Transport Management, September 2018, Elsevier

    Professor Stephen W. Wang

  3. Analysis of consumers’ attitudinal and emotional factors on luxury apparel brand purchase intentions

    Article • Service Industries Journal, July 2018, Taylor & Francis

    Professor Stephen W. Wang

  4. Co-branded services: perceived benefits and involvement of co-branded credit cards

    Article • The International Journal of Bank Marketing, June 2018, Emerald

    Professor Stephen W. Wang

  5. Positive moods and word-of-mouth in the banking industry

    Article • The International Journal of Bank Marketing, May 2018, Emerald

    Professor Stephen W. Wang

  6. Enhancing Brand Credibility Via Celebrity Endorsement

    Article • Journal of Advertising Research, November 2017, WARC Limited

    Professor Stephen W. Wang

  7. Key account relationship management: the moderating effects of relationship duration and transaction volume

    Article • Service Industries Journal, November 2017, Taylor & Francis

    Professor Stephen W. Wang

  8. Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector

    Article • Journal of Air Transport Management, May 2017, Elsevier

    Professor Stephen W. Wang

  9. Exploring the critical success factor to the ferry transport service in short sea shipping

    Article • International Journal of Shipping and Transport Logistics, January 2017, Inderscience Publishers

    Professor Stephen W. Wang

  10. Airline co-branded credit cards—An application of the theory of planned behavior

    Article • Journal of Air Transport Management, August 2016, Elsevier

    Professor Stephen W. Wang

  11. Trust disposition, trust antecedents, trust, and behavioral intention

    Article • Service Industries Journal, June 2015, Taylor & Francis

    Professor Stephen W. Wang

  12. Hello Kitty livery is just a glimpse of Hello Kitty experiential package

    Article • Journal of Service Theory and Practice, January 2015, Emerald

    Professor Stephen W. Wang

  13. Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines

    Article • Journal of Air Transport Management, January 2015, Elsevier

    Professor Stephen W. Wang

  14. The experience of flying with Hello Kitty Livery Featured Theme Jet: moderating effects of destination image

    Article • Current Issues in Tourism, October 2014, Taylor & Francis

    Professor Stephen W. Wang

  15. Do global airline alliances influence the passenger's purchase decision?

    Article • Journal of Air Transport Management, May 2014, Elsevier

    Professor Stephen W. Wang

  16. Business Students Perception Of University Library Service Quality And Satisfaction

    Article • Contemporary Issues in Education Research (CIER), March 2014, Clute Institute

    Professor Stephen W. Wang

  17. The moderating effects of involvement with respect to customer relationship management of the airline sector

    Article • Journal of Air Transport Management, March 2014, Elsevier

    Professor Stephen W. Wang

  18. Virtually Compatible or Risky Business? Investigating Consumers’ Proclivity Toward Online Banking Services

    Article • Journal of Marketing Channels, January 2014, Taylor & Francis

    Professor Stephen W. Wang

  19. A Research of Service Outcomes in Taiwan: The Role of Patients’ Quality Perceptions and Wait Time

    Article • Hospital Topics, January 2012, Taylor & Francis

    Professor Stephen W. Wang

  20. Consumer behavior of the information services industry in Taiwan – conceptual framework and hypotheses development

    Article • Measuring Business Excellence, June 2010, Emerald

    Professor Stephen W. Wang

  21. Computer attitude, statistics anxiety and self-efficacy on statistical software adoption behavior: An empirical study of online MBA learners

    Article • Computers in Human Behavior, March 2009, Elsevier

    Professor Stephen W. Wang

  22. The influence of customer perceptions on financial performance in financial services

    Article • The International Journal of Bank Marketing, February 2009, Emerald

    Professor Stephen W. Wang

  23. Does online relationship marketing enhance customer retention and cross-buying?

    Article • Service Industries Journal, July 2008, Taylor & Francis

    Professor Stephen W. Wang

  24. The interrelationship of retailer's relationship efforts and consumers' attitude and behavior

    Article • Measuring Business Excellence, March 2008, Emerald

    Professor Stephen W. Wang

  25. How managers in the financial services industry ensure financial performance

    Article • Service Industries Journal, March 2008, Taylor & Francis

    Professor Stephen W. Wang

  26. An insight into the impact of a retailer's relationship efforts on customers' attitudes and behavioral intentions

    Article • The International Journal of Bank Marketing, July 2007, Emerald

    Professor Stephen W. Wang

  27. The behavioral sequence of information education services industry in Taiwan: relationship bonding tactics, relationship quality and behavioral loyalty

    Article • Measuring Business Excellence, June 2007, Emerald

    Professor Stephen W. Wang

  28. Customer Relationship Management of the Information Education Services Industry in Taiwan: Attributes, Benefits and Relationship

    Article • Service Industries Journal, January 2007, Taylor & Francis

    Professor Stephen W. Wang

  29. The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty

    Article • Service Industries Journal, March 2006, Taylor & Francis

    Professor Stephen W. Wang

  30. Evaluating the interrelation of a retailer's relationship efforts and consumers' attitudes and behaviour

    Article • Journal of Targeting Measurement and Analysis for Marketing, January 2006, Nature

    Professor Stephen W. Wang

  31. Integrative research into the financial services industry in Taiwan: Relationship bonding tactics, relationship quality and behavioural loyalty

    Article • Journal of Financial Services Marketing, September 2005, Nature

    Professor Stephen W. Wang