All Stories

  1. Self-service technology adoption by air passengers: a case study of fast air travel services in Taiwan

    Article • Service Industries Journal, January 2019, Taylor & Francis

    Max Hsu, Professor Stephen W. Wang

  2. Sequential combination of consumer experiences and their impact on product knowledge and brand attitude

    Article • Internet Research, May 2014, Emerald

    Max Hsu

  3. Paradoxes of social networking sites: an empirical analysis

    Article • Management Research Review, December 2012, Emerald

    Weiling Zhuang, Max Hsu

  4. Investigate Chinese tourists' perceptation toward tourism destinations

    Article • Journal of China Tourism Research, January 2012, Taylor & Francis

    Max Hsu