All Stories

  1. From mandatory to voluntary: consumer cooperation and citizenship behaviour

    Article • Service Industries Journal, June 2017, Taylor & Francis

    Daphne Tsai, Dr Stephen Chi-tsun Huang

  2. The evolution of fan kingdom: the rising, expansion, and challenges of human brands

    Article • Asia Pacific Journal of Marketing and Logistics, September 2016, Emerald

    Dr Stephen Chi-tsun Huang

  3. How do wet markets still survive in Taiwan?

    Article • British Food Journal, January 2015, Emerald

    Kuen-Hung Tsai, Dr Stephen Chi-tsun Huang

  4. Synergy, environmental context, and new product performance: A review based on manufacturing firms

    Article • Industrial Marketing Management, November 2014, Elsevier

    Dr Stephen Chi-tsun Huang, Kuen-Hung Tsai

  5. Service Failures Away from Home: Benefits in Intercultural Service Encounters

    Article • October 2014, Springer Science + Business Media

    Dr Stephen Chi-tsun Huang

  6. Relationship quality in a coproduction context and the moderating effects of relationship orientation

    Article • Total Quality Management & Business Excellence, October 2013, Taylor & Francis

    Dr Stephen Chi-tsun Huang

  7. Leisure-service quality and hedonic experiences:Singing at a Karaoke House as a Form of Theatre

    Article • Total Quality Management & Business Excellence, July 2013, Taylor & Francis

    Dr Stephen Chi-tsun Huang

  8. Exploring the drivers of new product success for businesses in Asia: a meta-analysis

    Article • Asia Pacific Business Review, July 2013, Taylor & Francis

    Kuen-Hung Tsai, Dr Stephen Chi-tsun Huang

  9. Strangers in strange lands: hypermarkets and Chinese consumer culture misalignment

    Article • International Journal of Market Research, January 2012, WARC Limited

    Dr Stephen Chi-tsun Huang

  10. Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods

    Article • Quality & Quantity, August 2011, Springer Science + Business Media

    Dr Stephen Chi-tsun Huang

  11. Restaurant Service Failure Recoveries: Role Expectations in a Chinese Cultural Setting

    Article • Journal of Hospitality & Leisure Marketing, April 2008, Taylor & Francis

    Dr Stephen Chi-tsun Huang

  12. Service failures away from home: benefits in intercultural service encounters

    Article • International Journal of Service Industry Management, October 2003, Emerald

    Dr Stephen Chi-tsun Huang

  13. Fatal Service Failures Across Cultures

    Article • Journal of Hospitality & Leisure Marketing, April 2001, The Haworth Press

    Dr Stephen Chi-tsun Huang