All Stories

  1. Institutional isomorphism and social responsibility in professional sports

    Article • Sport Business and Management An International Journal, January 2017, Emerald

    Soyoung Joo

  2. Cause-related marketing in sports: the power of altruism

    Article • European Sport Management Quarterly, April 2016, Taylor & Francis

    Soyoung Joo

  3. Cause-related sport marketing: an organizing framework and knowledge development opportunities

    Article • European Sport Management Quarterly, January 2016, Taylor & Francis

    Mujde Yuksel, Soyoung Joo