All Stories

  1. Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts

    Article • Journal of Interactive Marketing, February 2022, SAGE Publications

    Mujde Yuksel

  2. Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses

    Article • Journal of Marketing Education, March 2021, SAGE Publications

    Mujde Yuksel

  3. Digital Customer Empowerment Tools for Marketers: An Abstract

    Article • January 2020, Springer Science + Business Media

    Mujde Yuksel

  4. When consumers own their work: Psychological ownership and consumer citizenship on crowdsourcing platforms

    Article • Journal of Consumer Behaviour, December 2018, Wiley

    Mujde Yuksel

  5. The work of mapping and the mapping of work: prosumer roles in crowdsourced maps

    Article • Journal of Marketing Management, July 2017, Taylor & Francis

    Mujde Yuksel

  6. The paradoxical relationship between fantasy football and NFL consumption: Conflict development and consumer coping mechanisms

    Article • Sport Management Review, April 2017, Elsevier

    Mujde Yuksel

  7. Don’t Kill the Suspense: How Outcome Knowledge Influences the Enjoyment of Entertainment (an Abstract)

    Article • January 2017, Springer Science + Business Media

    Mujde Yuksel

  8. “Digital buddies”: parasocial interactions in social media

    Article • Journal of Research in Interactive Marketing, October 2016, Emerald

    Mujde Yuksel

  9. Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts

    Article • Journal of Consumer Marketing, March 2016, Emerald

    Mujde Yuksel

  10. Cause-related sport marketing: an organizing framework and knowledge development opportunities

    Article • European Sport Management Quarterly, January 2016, Taylor & Francis

    Mujde Yuksel, Soyoung Joo

  11. Digital Buddies: Parasocial Interactions and Relationships in Social Media Communities

    Article • January 2016, Springer Science + Business Media

    Mujde Yuksel

  12. Download and Run: An Investigation of Consumer Empowerment Through the Effects of Digital Self-Tracking

    Article • January 2016, Springer Science + Business Media

    Mujde Yuksel

  13. An Exploration of Fantasy Football Consumption as a Technological Playground of Consumer Empowerment and Social Interactions

    Article • October 2014, Springer Science + Business Media

    Mujde Yuksel