All Stories

  1. Opportunistic Recalls and Customer Reactions

    Article • Journal of Product & Brand Management, January 2026, Emerald

    Shahid Hussain

  2. Determinants of switching intention in the electricity markets - An integrated structural model approach

    Article • Journal of Retailing and Consumer Services, November 2022, Elsevier

    MISE ECU, Pi-Shen Seet, Shahid Hussain