All Stories

  1. Enhancing Student Memorisation Through Teacher Webcam Usage and the Interplay of Social Presence

    Article • International Journal of Educational Technology in Higher Education, September 2025, Springer Science + Business Media

    Sergio Barta

  2. Consumer-Centered Augmented Reality Framework

    Article • Psychology and Marketing, October 2024, Wiley

    Sergio Barta

  3. Avatar creation in the metaverse: A focus on event expectations

    Article • Computers in Human Behavior, July 2024, Elsevier

    Sergio Barta

  4. The dark side of the metaverse: The role of gamification in event virtualization

    Article • International Journal of Information Management, April 2024, Elsevier

    Sergio Barta

  5. The double side of flow in regret and product returns: Maximizers versus satisficers

    Article • International Journal of Information Management, August 2023, Elsevier

    Sergio Barta

  6. Consequences of consumer regret with online shopping

    Article • Journal of Retailing and Consumer Services, July 2023, Elsevier

    Sergio Barta

  7. Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse

    Article • Electronic Markets, June 2023, Springer Science + Business Media

    Sergio Barta

  8. How implementing the UN sustainable development goals affects customers’ perceptions and loyalty

    Article • Journal of Environmental Management, April 2023, Elsevier

    Sergio Barta

  9. Using augmented reality to reduce cognitive dissonance and increase purchase intention

    Article • Computers in Human Behavior, March 2023, Elsevier

    Sergio Barta

  10. How Augmented Reality Increases Engagement Through Its Impact on Risk and the Decision Process

    Article • Cyberpsychology Behavior and Social Networking, March 2023, Mary Ann Liebert Inc

    Sergio Barta

  11. Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

    Article • Journal of Retailing and Consumer Services, January 2023, Elsevier

    Sergio Barta

  12. The role of flow consciousness in consumer regret

    Article • Internet Research, August 2021, Emerald

    Professor Carlos Flavian, Sergio Barta

  13. Comparing flow experiences between mobile devices and PCs

    Article • Technology in Society, February 2021, Elsevier

    Sergio Barta