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  1. Understanding Users’ Acceptance of Chatbots: An Extended TAM Approach

    Article • January 2022, Springer Science + Business Media

    Dr. Serena Iacobucci

  2. Deepfakes Unmasked: The Effects of Information Priming and Bullshit Receptivity on Deepfake Recognition and Sharing Intention

    Article • Cyberpsychology Behavior and Social Networking, March 2021, Mary Ann Liebert Inc

    Dr. Serena Iacobucci

  3. Ethical Climate(s), Distributed Leadership, and Work Outcomes: The Mediating Role of Organizational Identification

    Article • Frontiers in Psychology, February 2021, Frontiers

    Alessandro Lo Presti, Dr. Serena Iacobucci

  4. The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency

    Article • International Journal of Advertising, August 2020, Taylor & Francis

    Dr. Serena Iacobucci

  5. Does the Instagram "Sponsored Content" banner actually work?

    Article • International Journal of Internet Marketing and Advertising, January 2020, Inderscience Publishers

    Dr. Serena Iacobucci

  6. Can we spot CEO's risky corporate policies by analyzing their language?

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Dr. Serena Iacobucci