All Stories

  1. A model of sporting event tourism as economic development
  2. Self-Brand Connection, Schadenfreude, and Sympathy: A Person-Centered Approach to Understanding Emotional Reactions to Product Failure
  3. The Experiential Recommendation: Why it Occurs and When it Might Not Hold
  4. Consumers are more risk-seeking for experiential rewards
  5. Experiential or Material? That is the Question. How Life History Theory Predicts Purchase Type Preferences
  6. The Sound of Success: Sound Symbolism's Effect on Stock Performance During First Year of Trading