All Stories

  1. The MEQUAL scale: measure of service quality in management education

    Article • International Journal of Comparative Education and Development, November 2017, Emerald

    Sanjeev Verma

  2. Niche level segmentation of green consumers

    Article • South Asian Journal of Business Studies, October 2017, Emerald

    Sanjeev Verma

  3. VALUE CHAIN MANAGEMENT OF LOW DEMAND SKUS

    Article • September 2017, Sabre Management Solutions Pvt. Ltd.

    Sanjeev Verma

  4. Social media, an emerging platform for relationship building

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, September 2017, Wiley

    Sanjeev Verma, Siddharth Tripathi

  5. E-Personality of the Young Indian Online Shopper: A Scale Validation

    Article • Global Business Review, April 2017, SAGE Publications

    Sanjeev Verma

  6. Service Facet Prioritisation Using Grey Relation Approach

    Article • Asia-Pacific Journal of Management Research and Innovation, September 2016, SAGE Publications

    Sanjeev Verma

  7. Harnessing the Benefit of Social Networking Sites for Intentional Social Action: Determinants and Challenges

    Article • Vision The Journal of Business Perspective, June 2015, SAGE Publications

    Sanjeev Verma

  8. Online Customer Engagement through Blogs in India

    Article • Journal of Internet Commerce, October 2014, Taylor & Francis

    Sanjeev Verma

  9. Comprehensive framework for internet banking adoption: an empirical analysis in the Indian context

    Article • International Journal of Business Information Systems, January 2014, Inderscience Publishers

    Sanjeev Verma

  10. Psychological interventions in promoting sustainable consumption behaviour: an empirical study

    Article • International Journal of Business Innovation and Research, January 2014, Inderscience Publishers

    Sanjeev Verma

  11. Effectiveness of social network sites for influencing consumer purchase decisions

    Article • International Journal of Business Excellence, January 2013, Inderscience Publishers

    Sanjeev Verma

  12. Evolution of New Consumer Class in India

    Article • International Journal of Scientific Research, June 2012, The Global Journals

    Sanjeev Verma

  13. Impact of Repetitive and Contextual Advertisements on Consumer Behavior: An Exploratory Study

    Article • January 2009, Institute of Electrical & Electronics Engineers (IEEE)

    Sanjeev Verma

  14. An empirical analysis of consumer's attitude towards OTC health supplements in India

    Article • International Journal of Indian Culture and Business Management, January 2009, Inderscience Publishers

    Sanjeev Verma

  15. Do All Advertising Appeals Influence Consumer Purchase Decision

    Article • Global Business Review, January 2009, SAGE Publications

    Sanjeev Verma

  16. Needs and Expectations of the Internal Customers from the Knowledge Management System

    Article • Management and Labour Studies, February 2008, SAGE Publications

    Sanjeev Verma

  17. Analysing the adoption of Customer Relationship Management in Indian service sector: an empirical study

    Article • International Journal of Electronic Customer Relationship Management, January 2008, Inderscience Publishers

    Sanjeev Verma

  18. A framework for determining customer satisfaction: an empirical analysis

    Article • International Journal of Electronic Marketing and Retailing, January 2008, Inderscience Publishers

    Sanjeev Verma