All Stories

  1. Franchise partner relationship development

    Article • Journal of Services Marketing, September 2014, Emerald

    Ruth M W Yeung, Maureen Brookes, Professor Levent Altinay

  2. International Travel Destination: Risk Measurement Framework

    Article • British Food Journal, August 2013, Emerald

    Ruth M W Yeung

  3. A cluster and discriminant analysis of mainland Chinese cross-border shoppers

    Article • Tourism Management Perspectives, October 2012, Elsevier

    Ruth M W Yeung

  4. Incorporating marketing strategies into consumer risk coping framework

    Article • British Food Journal, January 2012, Emerald

    Ruth M W Yeung

  5. Logistic Regression: predicting consumer purchase propensity

    Article • The Marketing Review, March 2011, Westburn Publishers

    Ruth M W Yeung

  6. Chinese New Year Market and Impulse Purchase

    Article • International Journal of Hospitality Management, June 2010, Elsevier

    Ruth M W Yeung

  7. Risk-reducing strategies Model

    Article • British Food Journal, March 2010, Emerald

    Ruth M W Yeung

  8. Removal of detergents from protein digests for mass spectrometry analysis

    Article • Analytical Biochemistry, November 2008, Elsevier

    Ruth M W Yeung

  9. Modelling consumer perceived risk on purchase likelihood

    Article • International Journal of Consumer Studies, May 2006, Wiley

    Ruth M W Yeung

  10. Consumer Perception of Food Safety Related Risk

    Article • Journal of International Food & Agribusiness Marketing, December 2005, Taylor & Francis

    Ruth M W Yeung

  11. Food safety: building consumer trust in livestock farmers

    Article • British Food Journal, December 2005, Emerald

    Ruth M W Yeung

  12. Risk reduction: an insight from the UK poultry industry

    Article • Nutrition & Food Science, October 2003, Emerald

    Ruth M W Yeung

  13. Multi-dimensional analysis of consumerperceived risk in chicken meat

    Article • Nutrition & Food Science, December 2002, Emerald

    Ruth M W Yeung

  14. Trust building in livestock farmers

    Article • Nutrition & Food Science, August 2002, Emerald

    Ruth M W Yeung

  15. Consumer perception of food risk in chicken meat

    Article • Nutrition & Food Science, December 2001, Emerald

    Ruth M W Yeung

  16. Conceptual food safety risk model

    Article • British Food Journal, April 2001, Emerald

    Ruth M W Yeung