All Stories

  1. Gaming attribute preferences in social marketing programmes

    Article • Journal of Social Marketing, March 2018, Emerald

    Rory Mulcahy

  2. Designing gamified transformative and social marketing services

    Article • Journal of Service Theory and Practice, January 2018, Emerald

    Rory Mulcahy

  3. Money or mind? What matters most in influencing low-income earners to be energy efficient?

    Article • Journal of Social Marketing, January 2018, Emerald

    Rory Mulcahy

  4. Travelling alone or travelling far?

    Article • Journal of Social Marketing, July 2017, Emerald

    Professor Jeff French, Rory Mulcahy

  5. Online support for vulnerable consumers: a safe place?

    Article • Journal of Services Marketing, July 2017, Emerald

    Rory Mulcahy

  6. Gamification and serious games within the domain of domestic energy consumption: A systematic review

    Article • Renewable and Sustainable Energy Reviews, June 2017, Elsevier

    Rory Mulcahy, Professor Marcus Foth

  7. How Does Serious M-Game Technology Encourage Low-Income Households To Perform Socially Responsible Behaviors?

    Article • Psychology and Marketing, March 2017, Wiley

    Rory Mulcahy, Professor Marcus Foth

  8. Electronic games: can they create value for the moderate drinking brand?

    Article • Journal of Social Marketing, July 2015, Emerald

    Rory Mulcahy