All Stories

  1. 4. The authenticity trend

    Article • September 2017, De Gruyter

    Dr Marcus Petz, Dr Rainer Haas

  2. 6. Introduction to the food chain

    Article • September 2017, De Gruyter

    Dr Marcus Petz, Dr Rainer Haas

  3. What motivates consumers to buy traditional food products? Evidence from Croatia and Austria using word association and laddering interviews

    Article • British Food Journal, October 2014, Emerald

    Dr Rainer Haas, Mr Florian Brunner, Professor Marija Cerjak

  4. CSR schemes in agribusiness: opening the black box

    Article • British Food Journal, January 2013, Emerald

    Dr Rainer Haas

  5. Gatekeepers' Perceptions of Thai Geographical Indication Products in Europe

    Article • Journal of International Food & Agribusiness Marketing, July 2012, Taylor & Francis

    Dr Rainer Haas, Professor Maurizio Canavari

  6. Will they buy it? The potential for marketing organic vegetables in the food vending sector to strengthen vegetable safety: A choice experiment study in three West African cities

    Article • Food Policy, June 2012, Elsevier

    Dr Rainer Haas

  7. Emerging strategic corporate social responsibility partnership initiatives in agribusiness: the case of the sustainable agriculture initiative

    Article • Journal on Chain and Network Science, January 2012, Wageningen Academic Publishers

    Dr Rainer Haas

  8. Brand familiarity and tasting in conjoint analysis

    Article • British Food Journal, June 2010, Emerald

    Dr Rainer Haas

  9. Looking east looking west

    Article • January 2010, De Gruyter

    Dr Rainer Haas, Professor Maurizio Canavari

  10. Consumer acceptance of wood‐based food additives

    Article • British Food Journal, February 2009, Emerald

    Dr Rainer Haas

  11. Measurement of the importance of trust elements in agrifood chains: an application of the analytic hierarchy process

    Article • Journal on Chain and Network Science, January 2008, Wageningen Academic Publishers

    Dr Rainer Haas

  12. Usability Engineering in der E-Collaboration

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  13. Kontext der virtuellen Teamarbeit

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  14. Evaluationsmodelle der Usability-Forschung

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  15. Die Evolution des Collaborative Commerce

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  16. Entscheidungsbaum für das Management virtueller Teams

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  17. Collaborative Commerce — eine Herausforderung an die Marketingdisziplin

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  18. Komparative Evaluation von Web-Portalen mithilfe des AHP

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  19. Komparative Evaluation von Collaborationsplattformen mithilfe des AHP

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  20. Fallstudie: Produktentwicklung unter Einsatz einer Collaborationsplattform

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  21. Der Analytische Hierarchieprozess — Modellbasis und Auswertungsmethode

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  22. Theoretische Beiträge der Chain & Network Science

    Article • January 2004, Springer Science + Business Media

    Dr Rainer Haas

  23. The Austrian Country Market: a European case study on marketing regional products and services in a cyber mall

    Article • Journal of Business Research, August 2002, Elsevier

    Dr Rainer Haas

  24. Der Einsatz neuer Informations- und Kommunikationstechnologien in der Marketingausbildung — ein Erfahrungsbericht

    Article • der markt, March 1998, Springer Science + Business Media

    Dr Rainer Haas