All Stories

  1. Emerging adulthood, sharing utilities and intention to use sharing services

    Article • Journal of Services Marketing, April 2018, Emerald

    Dr Adesegun Oyedele, Dr Penny M Simpson

  2. Attitude towards immigrants and security: Effects on destination-loyal tourists

    Article • Tourism Management, December 2016, Elsevier

    Dr Penny M Simpson

  3. Emotional Solidarity with Destination Security Forces

    Article • Journal of Travel Research, November 2016, SAGE Publications

    Dr Penny M Simpson

  4. Servicescape attributes and consumer well-being

    Article • Journal of Services Marketing, October 2016, Emerald

    Dr Penny M Simpson

  5. Reassurance or reason for concern: Security forces as a crisis management strategy

    Article • Tourism Management, October 2016, Elsevier

    Dr Penny M Simpson

  6. Health Care Information Seeking and Seniors: Determinants of Internet Use

    Article • Health Marketing Quarterly, January 2015, Taylor & Francis

    Dr Penny M Simpson

  7. The Ethical Judgment of an Advertisement and its Effects

    Article • December 2014, Springer Science + Business Media

    Dr Penny M Simpson

  8. Modelling the Effects of Market Orientation on Channel Relationships: A Conceptual Framework

    Article • December 2014, Springer Science + Business Media

    Dr Penny M Simpson

  9. A Marketing Plan for Marketing Instruction: A Satirical Look at Student Comments

    Article • October 2014, Springer Science + Business Media

    Dr Penny M Simpson

  10. U. S. winter migrants' park community attributes: An importance–performance analysis

    Article • Tourism Management, August 2014, Elsevier

    Dr Penny M Simpson

  11. Tourist Life Satisfaction

    Article • Journal of Travel Research, July 2014, SAGE Publications

    Dr Penny M Simpson

  12. Effects of perceived privacy protection: does reading privacy notices matter?

    Article • International Journal of Services and Standards, January 2014, Inderscience Publishers

    Dr Penny M Simpson

  13. Perceived Crime and Violence

    Article • Journal of Travel Research, December 2013, SAGE Publications

    Dr Penny M Simpson

  14. Seniors, Health Information, and the Internet: Motivation, Ability, and Internet Knowledge

    Article • Cyberpsychology Behavior and Social Networking, October 2013, Mary Ann Liebert Inc

    Dr Penny M Simpson

  15. Lifestyle and satisfaction of winter migrants

    Article • Tourism Management Perspectives, January 2013, Elsevier

    Dr Penny M Simpson

  16. Understanding motives of consumers who help

    Article • Journal of Strategic Marketing, December 2011, Taylor & Francis

    Dr Penny M Simpson

  17. The coproduction construct and the decision to coproduce: managerial implications in the service context

    Article • International Journal of Services Sciences, January 2011, Inderscience Publishers

    Dr Penny M Simpson

  18. Destination Word of Mouth

    Article • Journal of Travel Research, July 2008, SAGE Publications

    Dr Penny M Simpson

  19. Perceived travel risks: the traveller perspective and manageability

    Article • International Journal of Tourism Research, July 2008, Wiley

    Dr Penny M Simpson

  20. Understanding the consumer propensity to observe

    Article • European Journal of Marketing, February 2008, Emerald

    Dr Penny M Simpson

  21. The consumer-human-like robot interaction framework

    Article • International Journal of Technology Marketing, January 2008, Inderscience Publishers

    Dr Penny M Simpson

  22. An empirical investigation of consumer control factors on intention to use selected self‐service technologies

    Article • International Journal of Service Industry Management, July 2007, Emerald

    Dr Penny M Simpson

  23. Consumer attitudes toward marketing strategies over the adult life span

    Article • Journal of Marketing Management, April 2007, Taylor & Francis

    Dr Penny M Simpson

  24. Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research

    Article • Journal of Product Innovation Management, November 2006, Wiley

    Dr Penny M Simpson

  25. Innovation orientation outcomes: The good and the bad

    Article • Journal of Business Research, October 2006, Elsevier

    Dr Cathy A Enz, Dr Penny M Simpson

  26. Exploratory Evidence About Differences Between Guest Types and Purpose of Stay in a Luxury Experience

    Article • Journal of Hospitality & Leisure Marketing, February 2006, The Haworth Press

    Dr Penny M Simpson

  27. Increases in Calls to the CDC National STD and AIDS Hotline Following AIDS-Related Episodes in a Soap Opera

    Article • Journal of Communication, June 2004, Oxford University Press (OUP)

    Dr Penny M Simpson

  28. Toward Assessing Supplier Value

    Article • Journal of Marketing Channels, March 2004, Taylor & Francis

    Dr Penny M Simpson

  29. Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective

    Article • Journal of Business Research, April 2003, Elsevier

    Dr Penny M Simpson

  30. Measuring the Performance of Suppliers: An Analysis of Evaluation Processes

    Article • Journal of Supply Chain Management, December 2002, Wiley

    Dr Penny M Simpson

  31. A Model of Value Creation

    Article • Industrial Marketing Management, February 2001, Elsevier

    Dr Penny M Simpson

  32. Student Evaluations of Teaching: An Exploratory Study of the Faculty Response

    Article • Journal of Marketing Education, December 2000, SAGE Publications

    Dr Penny M Simpson

  33. An Investigation into Potential Moderating Effects of the Relationship Between Actual and Perceived Market Orientation

    Article • Journal of Marketing Channels, February 1999, Taylor & Francis

    Dr Penny M Simpson

  34. Effects of Supplier Market Orientation on Distributor Market Orientation and the Channel Relationship: The Distributor Perspective

    Article • Journal of Marketing, July 1998, JSTOR

    Dr Penny M Simpson

  35. Site selection criteria of the small trade association

    Article • Annals of Tourism Research, October 1997, Elsevier

    Dr Penny M Simpson

  36. Disclosure of Contextually Hidden Sexual Images Embedded in an Advertisement

    Article • Psychological Reports, August 1997, SAGE Publications

    Dr Penny M Simpson

  37. Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South

    Article • The International Review of Retail Distribution and Consumer Research, January 1997, Taylor & Francis

    Dr Penny M Simpson

  38. Male Nudity in Advertisements: A Modified Replication and Extension of Gender and Product Effects

    Article • Journal of the Academy of Marketing Science, June 1996, Springer Science + Business Media

    Dr Penny M Simpson

  39. Softlifting: A model of motivating factors

    Article • Journal of Business Ethics, June 1994, Springer Science + Business Media

    Dr Penny M Simpson

  40. The Influence of Market Orientation on Channel Relationships: A Dyadic Examination

    Article • SAGE Publications

    Dr Penny M Simpson

  41. Online Health Information Use Questionnaire

    Article • American Psychological Association (APA)

    Dr Penny M Simpson