All Stories

  1. Small firms strategies in emerging markets

    Article • International Marketing Review, December 2019, Emerald

    Dr Adesegun Oyedele

  2. Emerging adulthood, sharing utilities and intention to use sharing services

    Article • Journal of Services Marketing, April 2018, Emerald

    Dr Adesegun Oyedele, Dr Penny M Simpson

  3. Institutional interactions and foreign firms’ strategies under tribal rule complexities in emerging markets

    Article • International Marketing Review, April 2018, Emerald

    Dr Adesegun Oyedele

  4. Consumer Culture and Political Ideology Plots in Social Media Campaigns

    Article • Journal of Promotion Management, January 2018, Taylor & Francis

    Dr Adesegun Oyedele

  5. Effect of intergroup-based emotions on attitude towards cross-ethnic products

    Article • Journal of Consumer Marketing, January 2017, Emerald

    Dr Adesegun Oyedele

  6. Business model global

    Article • Journal of Research in Marketing and Entrepreneurship, July 2016, Emerald

    Dr Adesegun Oyedele