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  1. Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?

    Article • Journal of Marketing Research, May 2026, SAGE Publications

    Paulo Albuquerque

  2. Not Just Bad Luck: Income-Based Gaps in Lottery Losses

    Article • Journal of Marketing, March 2026, SAGE Publications

    Paulo Albuquerque

  3. Flowers and Bees: Spatial Network Effects in the Adoption of a Sharing-Economy Platform

    Article • Journal of Marketing Research, July 2024, SAGE Publications

    Paulo Albuquerque

  4. The Impact of Negative Reviews on Online Search and Purchase Decisions

    Article • Journal of Marketing Research, September 2023, SAGE Publications

    Paulo Albuquerque

  5. The Impact of New Content and User Community Membership on Usage of Online Games

    Article • Customer Needs and Solutions, May 2022, Springer Science + Business Media

    Paulo Albuquerque

  6. Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

    Article • Journal of Marketing Research, February 2021, SAGE Publications

    Paulo Albuquerque

  7. Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial

    Article • Journal of the Academy of Marketing Science, April 2020, Springer Science + Business Media

    PIERRE CHANDON, Paulo Albuquerque

  8. How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

    Article • Journal of Marketing Research, March 2019, SAGE Publications

    Paulo Albuquerque

  9. Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices

    Article • Customer Needs and Solutions, November 2017, Springer Science + Business Media

    Paulo Albuquerque

  10. A method to get insights about how consumers look for information and purchase products online

    Article • Management Science, November 2017, INFORMS

    Paulo Albuquerque, bart bronnenberg

  11. Structural Models

    Article • January 2017, Springer Science + Business Media

    Paulo Albuquerque

  12. Selection and Ordering of Linear Online Video Ads

    Article • September 2015, ACM (Association for Computing Machinery)

    Paulo Albuquerque

  13. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

    Article • Marketing Science, May 2012, INFORMS

    Paulo Albuquerque

  14. Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

    Article • Marketing Science, January 2012, INFORMS

    bart bronnenberg, Paulo Albuquerque

  15. Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

    Article • Marketing Science, January 2012, INFORMS

    Paulo Albuquerque

  16. Mapping Online Consumer Search

    Article • Journal of Marketing Research, February 2011, American Marketing Association (AMA)

    Paulo Albuquerque

  17. Online Demand Under Limited Consumer Search

    Article • Marketing Science, November 2010, INFORMS

    Paulo Albuquerque, bart bronnenberg

  18. Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category

    Article • Marketing Science, March 2009, INFORMS

    Paulo Albuquerque

  19. Mapping Online Consumer Search

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Paulo Albuquerque

  20. Measuring long-run marketing effects and their implications for long-run marketing decisions

    Article • Marketing Letters, September 2008, Springer Science + Business Media

    Paulo Albuquerque

  21. A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification

    Article • Management Science, March 2007, INFORMS

    Paulo Albuquerque

  22. Online Demand Under Limited Consumer Search

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  23. The Effects of Product Innovation on Online Search and Choice

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  24. A Continuous Time Model of Product Usage: Measuring the Effect of Product Design and Rewards in Online Games

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  25. The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  26. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  27. GEOGRAPHY AND MARKETING STRATEGY IN CONSUMER PACKAGED GOODS

    Article • Emerald

    Paulo Albuquerque