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  1. How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

    Article • Journal of Marketing Research, March 2019, SAGE Publications

    Paulo Albuquerque

  2. A method to get insights about how consumers look for information and purchase products online

    Article • Management Science, November 2017, INFORMS

    Paulo Albuquerque, bart bronnenberg

  3. Selection and Ordering of Linear Online Video Ads

    Article • September 2015, ACM (Association for Computing Machinery)

    Paulo Albuquerque

  4. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

    Article • Marketing Science, May 2012, INFORMS

    Paulo Albuquerque

  5. Commentaries and Rejoinder to “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks” by Paulo Albuquerque and Bart J. Bronnenberg

    Article • Marketing Science, January 2012, INFORMS

    Paulo Albuquerque

  6. Mapping Online Consumer Search

    Article • Journal of Marketing Research, February 2011, American Marketing Association (AMA)

    Paulo Albuquerque

  7. Online Demand Under Limited Consumer Search

    Article • Marketing Science, November 2010, INFORMS

    Paulo Albuquerque, bart bronnenberg

  8. Mapping Online Consumer Search

    Article • SSRN Electronic Journal, January 2009, Elsevier

    Paulo Albuquerque

  9. A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification

    Article • Management Science, March 2007, INFORMS

    Paulo Albuquerque

  10. Online Demand Under Limited Consumer Search

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  11. The Effects of Product Innovation on Online Search and Choice

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  12. A Continuous Time Model of Product Usage: Measuring the Effect of Product Design and Rewards in Online Games

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  13. The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  14. Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

    Article • SSRN Electronic Journal, Elsevier

    Paulo Albuquerque

  15. GEOGRAPHY AND MARKETING STRATEGY IN CONSUMER PACKAGED GOODS

    Article • Emerald

    Paulo Albuquerque