All Stories

  1. A method to get insights about how consumers look for information and purchase products online
  2. Zooming In on Choice: How Do Consumers Search for Cameras Online?
  3. The provision of convenience and variety by the market
  4. Editorial—Report of the Marketing Science Editorial Review Committee
  5. Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
  6. Online Demand Under Limited Consumer Search
  7. An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
  8. Database Paper—The IRI Marketing Data Set