All Stories

  1. Intellectual evolution of social innovation: A bibliometric analysis and avenues for future research trends
  2. Does online retail coupons and memberships create favourable psychological disposition?
  3. Place/nation branding and marketing: Rethinking synergies and relations
  4. Corporate brand strategy: Drivers and outcomes of hotel industry’s brand orientation
  5. Co-creating brand image and reputation through stakeholder’s social network
  6. THE OTHERS: The role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation
  7. Corporate branding and value creation for initiating and managing relationships in B2B markets
  8. Linking identity and heritage with image and a reputation for competition
  9. The impact of brand value on brand competitiveness
  10. An Assessment of Brand Experience Knowledge Literature: Using Bibliometric Data to Identify Future Research Direction
  11. Leaders or organisations?
  12. Explicating place identity attitudes, place architecture attitudes, and identification triad theory
  13. Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
  14. From CSR to CSI
  15. Conceptualizing corporate identity in a dynamic environment
  16. How to boost place branding leveraging on community relations
  17. Developing corporate communications: insights from the Italian scenario
  18. Establishing psychological relationship between female customers and retailers
  19. Continuance interaction intention in retailing
  20. Country-of-origin effect and millennials’ wine preferences–a comparative experiment
  21. Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption
  22. Evaluating the factors of corporate website favorability: a case of UK and Russia
  23. Marketing management capability: the construct and its dimensions
  24. Relationship between corporate identity, place architecture and identification
  25. A Holistic Framework of Corporate Website Favourability
  26. Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product
  27. Far apart yet close by: Social media and acculturation among international students in the UK
  28. Tourists' destination image through regional tourism: From supply and demand sides perspectives
  29. Conceptualizing and managing corporate logo: a qualitative study
  30. Finding the right management approach in independent hotels
  31. What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?
  32. Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies
  33. Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia
  34. Innovation starts at the storefront
  35. Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
  36. Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
  37. An integrated core competence evaluation framework for portfolio management in the oil industry
  38. Enhancing university brand image and reputation through customer value co-creation behaviour
  39. Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
  40. Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
  41. Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
  42. Investigating relationship types for creating brand value for resellers
  43. How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
  44. The role of physical metaphors for decision-making in integrated corporate communication
  45. A framework for business model with strategic innovation in ICT firms
  46. Investigating the effects of smart technology on customer dynamics and customer experience
  47. PROMISING THE DREAM: Changing destination image of London through the effect of website place
  48. The role of corporate identity management in the higher education sector: an exploratory case study
  49. Rethinking Bernstein Communication Wheel: A Re-visitation of a Communication Tool
  50. Why Leadership Style Matters: A Closer Look at Transformational Leadership and Internal Marketing
  51. CORPORATE E-COMMUNICATION: Its Relationship with Corporate Logo in the Construction of Digital Interaction Platforms
  52. Information Technology Directors’ Efforts on Innovation, Integrated Marketing Communications and Brand Equity
  53. The Value and Significance of Corporate Community Relations: An Italian SME Perspective
  54. Influence of national culture and balanced organizational culture on the hotel industry’s performance
  55. Integrating identity, strategy and communications for trust, loyalty and commitment
  56. IMC antecedents and the consequences of planned brand identity in higher education
  57. Evaluating the impact of corporate logos towards corporate reputation
  58. Digital technology and marketing management capability: achieving growth in SMEs
  59. Corporate Logo: History, Definition, and Components
  60. Corporate Identity and Social Media: Existence and Extension of the Organization
  61. Marketing innovation: A consequence of competitiveness
  62. The local brand representative in reseller networks
  63. Influence of innovation capability and customer experience on reputation and loyalty
  64. The role of place branding and image in the development of sectoral clusters: The case of Dubai
  65. A framework of place branding, place image, and place reputation
  66. Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting