All Stories

  1. Segmenting and Profiling of Mobile App Users on their Lifestyle

    Article • International Journal of Indian Culture and Business Management, January 2023, Inderscience Publishers

    NEERJA ARORA

  2. Examining antecedents affecting Indian consumers’ adoption of mobile apps

    Article • Innovative Marketing, September 2020, LLC CPC Business Perspectives

    NEERJA ARORA

  3. Factors affecting usage of mobile apps in India(specifically Northern Capital region)

    Article • Global Business Review, October 2019, SAGE Publications

    NEERJA ARORA

  4. Digital Communication: Easing Operational Outcomes in the Workplace

    Article • Procedia Computer Science, January 2017, Elsevier

    NEERJA ARORA