What is it about?
The qualitative research delves into beliefs and perceptions of the users which affect the usage of mobile apps. It reveals new insights and dimensions about adoption of mobile apps.
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This page is a summary of: Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study, Global Business Review, October 2019, SAGE Publications,
DOI: 10.1177/0972150919876748.
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