All Stories

  1. Addressing the UN’s Sustainable Development Goals: An Examination of Sustainability Offerings in Marketing Curriculum and a Framework for Advancement
  2. Transforming consumption: The role of values, beliefs, and norms in promoting four types of sustainable behavior
  3. The paradoxes of smartphone use: Understanding the user experience in today's connected world
  4. Explaining Sustainable Consumption: A Theoretical and Empirical Analysis: An Abstract
  5. Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption
  6. “Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract
  7. What motivates consumers to recycle?
  8. Pro-environmental Purchasing Behavior of Consumers
  9. Consumer knowledge in pro-environmental behavior
  10. Business Strategies for Environmental Sustainability
  11. Understanding environmentally sensitive consumer behaviour: an integrative research perspective
  12. Analysis of the predictors of five eco-sensitive behaviours
  13. The effects of national culture and human development on environmental health