All Stories

  1. Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

    Article • Psychology and Marketing, July 2018, Wiley

    Avinandan Mukherjee, Dr. Naz Onel

  2. What motivates consumers to recycle?

    Article • Psychology and Marketing, September 2017, Wiley

    Dr. Naz Onel, Avinandan Mukherjee